Advertising campaign Fall/Winter 2011

ft  ALBER ELBAZ

Visit www.lanvin.com
PARK AVENUE YOUTUBE

Primped and adorned in Lanvin dresses, two gorgeous ladies are ready for a night on the town. Just as we believe they're about to step out for the evening. they stand in position, fixate their eyes on their screen and on cue, start to groove to the music and sway their hips in sync. Moving to the rhythm of the beat, the girls swing their arms in the air creating a visual show, as the audience catches glimpses of the chic evening clutch in one hand and a bejeweled cuff in the other, with wind in their hair. Suddenly, the scene switches up a bit and in comes their two male companions. At this moment, the party has begun. The rhythm of the night and the synchronized steps do not delay the revealing guest surprise.

It has been a great year for RT so far... Everybody was waiting for him at DIOR after the episode of Galliano @La Perle in Paris. "For now", he is always at Givenchy (pronounce Gee-van-she)... and has left his dark side for a full white collection in his last "présentation Haute Couture" @Hôtel d'Evreux in Paris.
Yet, he will always keep in mind his childhood (surrounded by women and religion) when it comes to creating something new. This is what happened when he was asked to imagine the cover for the long-waited album of the year of Jay-Z and Kanye West : "Watch The Throne"... is almost the same work we saw on that FW11 show...

RT & Givenchy :  symmetry, lightness, strength, darkness, sharpness and 3D.